Individual freelancers often face the challenge of establishing immediate credibility in a crowded digital market dominated by agencies. The client needed a personal platform to showcase her expertise in PPC campaigns while maintaining an approachable, human feel.
My goal was to create a sleek one-page website that serves as a 24/7 digital business card. I focused on a dynamic visual style that guides visitors from specific service offerings to social proof, and ultimately to a contact form, to efficiently convert visitors into clients.