The commercial WordPress theme market is often saturated with bloated products that rely heavily on complex page builders and sacrifice performance for visual effects. The challenge was to create a lightweight, versatile product that remains fully compliant with WCAG accessibility standards while offering high-end design flexibility for any user.
My goal was to develop a future-proof theme that leverages the native Gutenberg editor to ensure maximum speed and device-wide compatibility. I focused on writing clean semantic code that helps end users achieve better SEO rankings and provides a seamless browsing experience for people with disabilities or those using assistive technologies.