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About Pavel Richter

User-oriented, Accessible, High-performing — My Web Standards

I'm a web designer and front-end developer crafting user-oriented, fast, and accessible websites. From my early HTML beginnings to delivering primarily WordPress custom solutions for various companies, I combine outstanding design, technical precision, and accessibility to achieve meaningful digital outcomes. I work as an art director, designer, developer, and consultant on projects that matter.

Contact Me
Available for October 2025 Oct 25
Pavel Richter - Web Designer & WordPress Developer

25+ years in the web industry

Since 2000, I’ve been designing and building digital experiences that perform.

400+ web projects completed

From startups to agencies, I’ve delivered solutions that work — and last.

12K+ FORQY WordPress themes sold

Designs trusted by thousands, used on websites all over the world.

My skills

Expertise

A complete skillset covering strategy, design, development, and ongoing care for modern, high-performing websites.

  • Art Direction
  • End-to-End Web Project Management
  • UX Design
  • UI Design
  • Web Design
  • Branding & Visual Identity
  • Design Systems
  • Icon Design
  • Front-end Development
  • WordPress Development
  • WooCommerce Development
  • Accessibility Optimization
  • On-page Search Engine Optimization
  • Cross-device & Cross-browser Optimization
  • Performance Optimization
  • Server & Hosting Setup
  • Website Maintenance & Support
  • Website Management

Tech Stack

A reliable and efficient toolkit combining creative tools, web technologies, and performance-driven workflows.

  • Creative Thinking & Precision
  • Figma / Adobe CC / Spline
  • WordPress / WooCommerce / REST API
  • HTML5 / WAI-ARIA / WCAG
  • CSS / LESS / SASS
  • PHP / PHPStan / Composer / Security Best Practices
  • MySQL / MariaDB
  • Vanilla JavaScript / React / jQuery
  • NPM / WebPack / Bun
  • Ubuntu Server / Nginx / Apache / DNS
  • Git / GitHub / GitLab
  • Google PageSpeed / Analytics / Search Console

My experience

Freelance

2000 — 2004

  • Aspiring Web Designer
  • Aspiring Web Developer

My journey as a web designer began almost by accident when I created a website for a punk-rock band I co-founded in school. That sparked my fascination with web technologies. I started using tools like FrontPage and Flash (🌟 Gold times. 😂) and gradually took on more freelance work. These early steps defined the path of my professional life.

Cube Web Developers

2004 — 2005

On-site

  • Junior Web Designer
  • Junior Web Developer

My first full-time job led me to a company where I designed websites using CorelDRAW and gained a deeper understanding of HTML, CSS, and PHP. This experience provided a strong foundation in both design and development, confirming that the web industry was where I belonged.

Barton Studio

2005 — 2011

On-site → Partnership

  • Art Director
  • Creative Director
  • Brand Designer
  • Web Designer

I co-founded a company to create tailored web solutions. As the lead designer, I worked on projects for clients such as the City of Pilsen, Fraus Publishing, and the football club Viktoria Plzeň. We developed our own CMS, and I expanded my skills in PHP and JavaScript. It was a period of intense growth and collaboration.

ePoradce / A&B

2008 — 2009

Hybrid

  • Creative Director
  • Graphic Designer
  • Brand Designer
  • Web Designer
  • Web Developer
  • Web Consultant

I worked on both web and graphic design for online and offline projects of the company, including a community site for RV travelers and branding for the A1Café network. I also supported the design and development of their CMS. It was a flexible and varied partnership.

Destination company Krkonose

2009 — 2010

Partnership

  • Web Designer
  • Web Consultant

As an external web designer, I helped create websites for hotels, tourist info centers, and service providers in the Krkonoše mountains. These were local projects that still demanded high quality and consistency.

Sketchdock

2009 — 2012

Founder

  • Creative Director
  • Web Designer
  • Front-end Developer
  • Marketing Manager

My project focused on selling PSD and HTML templates for various types of websites — from e-commerce to blogs. It helped me gain clients from the US, Spain, and Australia, and resulted in numerous custom orders. It was my first global exposure and an excellent opportunity to build a name.

Grand Pixels

2010 — 2014

Founder

  • Creative Director
  • Web Designer
  • WordPress Developer
  • Marketing Manager

I focused on developing and selling WordPress themes, especially for restaurants and music bands. I earned multiple ThemeForest awards and achieved thousands of sales. Supporting customers worldwide sharpened both my technical and communication skills.

Ting!

2010 — 2012

Partnership

  • Web Designer
  • Web Developer
  • Web Consultant

I collaborated with the Spanish agency as a web designer and developer. It was a friendly and highly professional partnership with great people, such as Carlos and Felix. We worked on a variety of websites for their clients.

Dental Engine

2010 — 2011

Partnership

  • Web Designer
  • Web Developer
  • Web Consultant

I designed and developed a web solution for digitizing dental workflows with the US company. Working with Shane and Keith was a great experience, both personally and professionally. The focus was on usability and functionality for the healthcare sector.

Neutral Solution

2011 — 2012

Partnership

  • Web Designer
  • Web Consultant

I collaborated with my friend Pavel, who worked at a company building custom web solutions. I had the opportunity to design a website for world-class tennis player Bára Strýcová — both an honor and a creative challenge.

Skateshoes

2011 — 2013

Co-founder / On-site

  • Creative Director
  • Web Designer
  • Web Developer
  • Server Admin

I co-founded an online store for skate shoes and streetwear. As CTO, I handled everything from design to Magento development, server security, and team management. It was a blend of our passion for skateboarding and digital expertise.

Webstory Solution

2011 — 2013

Partnership

  • Graphic Designer
  • UX/UI Designer
  • UX Consultant

I teamed up with my long-time collaborator, Petr, to work on UX/UI design for his consultancy agency. We have delivered wireframes and websites for clients such as the University of West Bohemia and the Viktoria Plzeň football club. It was a detail-oriented, user-focused collaboration.

Paulos Themes

2013 — 2014

Contract

  • Web Designer
  • WordPress Developer
  • Web Consultant

I supported Paulos Themes as a supervisor and consultant, helping to improve the design, development, and sales of WordPress themes. It was a short but valuable collaboration.

Avvivy

2014 — 2017

Co-founder / On-site

  • Art Director
  • Creative Director
  • Team Leader
  • Web Designer
  • Front-end Developer

I co-founded a company that built custom web solutions, including our own booking system for restaurants and the hospitality industry. I led the design, development, and testing of the design system and application, which involved a deep dive into Nette development and teamwork.

FORQY

2014 — Present

Founder

  • Creative Director
  • Web Designer
  • WordPress Developer
  • Server Admin

FORQY is my long-term side project, focusing on high-performance, accessible, and SEO-friendly WordPress themes, some of which include WooCommerce integration. FORQY has over 12,000 sales and has received several awards from ThemeForest, including "Weekly Top Seller", "Trendsetter", and "Featured Author". FORQY is my creative playground for innovation.

Dream Product

2018 — 2023

Partnership

  • WordPress Developer
  • Web Consultant
  • Accessibility Consultant
  • Server Admin

I worked on numerous WordPress-based projects for prominent clients, including Kaufland, Benalex, and VAM. I improved server management, security, and, in particular, the accessibility of websites. It was a challenge — and a responsibility.

Inmarket

2022 — 2023

Contract

  • Web Designer
  • WordPress Developer
  • Web Consultant
  • UX Consultant
  • Accessibility Consultant

The company hired me to design and develop a large-scale CRM system for investors, built on WordPress. I handled the UX architecture, designed a whole UI in Figma, and created a detailed web app prototype. I also configured user roles and permissions, gaining a deeper understanding of WordPress account management.

Eboost

2023 — 2025

Partnership

  • Web Designer
  • WordPress Developer
  • Web Consultant
  • UX Consultant
  • Accessibility Consultant
  • Server Admin

As a partner with the agency, I helped build a dedicated web department focused on precision execution and high-level SEO optimization. I handled the programming and technical architecture of complex web projects, led the management of all WordPress websites, and created UX audits and analytical reports for existing clients. The collaboration emphasized excellent accessibility standards and reliable server and hosting management.

Freelance

2017 — Present

  • Art Director
  • Web Designer
  • Web/WordPress Developer
  • Web Consultant
  • Accessibility Consultant
  • Server Admin

As a freelance designer, developer, and consultant, I work on a diverse range of projects — from startups to established brands. I cover end-to-end web creation, accessibility, design systems, and art direction. Freelancing allows me to grow and create on my terms, with a work-life balance.

My awards

Awwwards

WDSGN.Agency

2025

  • Honorable Mention

CSS Winner

WDSGN.Agency

2025

  • Star Award

CSS Design Awards

WDSGN.Agency

2025

  • Best Innovation
  • Best UX Design
  • Best UI Design

Colorlib

Multiple FORQY WordPress Themes

2024

  • Best Accessible WordPress Themes

CSS Design Awards

FORQY

2015

  • Special Kudos

Webdesign Inspiration

FORQY

2015

  • Great Webdesign

Web Top 100

Groll Brewery

2010

  • Design Hit

Have a project in mind?

Let’s bring it to life — together.

Contact Me
Available for October 2025 Oct 25
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